Social Marketing and Holidays

November 24, 2007

I’ve had a super kick back weekend.  Aside from watching my son’s football team lose in the semi-finals all was pretty good.  I did a little shopping, a little cooking, had a few cocktails, etc.  Oh and of course, spent my time on some of the social communities I’m involved in.

I have this theory that if you are new to these sites, holidays or weekends are good times for you to get your feet wet.  My very first front page was on a Sunday and I remember it very well.  It was a rather lame post about somebody’s job description. Not only did it make the front page, but it had like 2000 diggs.  I was really new to digg and surprised that my post had made it. 

Same thing with another friend of mine that I’ve been working with a bit. She had some picture of a squirrel. (No offense to squirrel lovers) She too was a new user and her post also made the front page on a weekend also with thousands of diggs.

I was noticing today that typically when I post a story, I need about 80 to 90 diggs for it to go popular, but this weekend that wasn’t the case.  I had two see the front page with under 80 diggs and it seems that all of the digg counts on the front page are lower than during the week.

I also had some success on reddit this weekend.  I didn’t have a story go to the reddit front page, but I did have one with over 115 votes which is the highest I’ve seen on reddit for my posts.  It boosted my karma up about 80 points, so I was really stoked with that.

If you are new to this social insanity, try submitting on the weekends.  It’s a slower time.  Some of the top players aren’t as active and from what I’ve experienced, it seems to be a bit easier to play on Saturdays and Sundays.  I wouldn’t advise submitting on Sunday late afternoon.  If you do, you might see your story sit on the upcoming/most on Monday morning only to fall off for lack of support or random buries.

So try it out on a holiday weekend or on a regular weekend.  Use your shout and submit something good.  If you have yet to see anything go popular, this might be the best shot you have.

Good luck! 

Posted in Social Marketing