Advertising on StumbleUpon
December 13, 2007
Advertising on StumbleUpon is quick, simple and an inexpensive way to get your site in front of thousands of people that share a common interest.
When you begin building your Stumble campaign the landing page is very simple to navigate through.
You enter the url you want to advertise, then select the group you want to target, and your daily page views (100-3000) limit to stay within your daily budget. StumbleUpon also offers you an advanced option where you can geo-target and select gender and age. In case you can’t read the image above, the number in parenthesis next to the group is how many thousand users are subscribed to that particular group.
Once you input your information you submit your ad and wait for approval.
A few things worth noting are that the same url will not be displayed to the same Stumbler twice within the run of the campaign. You may run multiple campaigns at once with different urls, but each one will have to be submitted for the approval process (usually 24 hours). You may also target multiple groups, but once again SU asks you to submit each request separately.
If you are considering advertising on StumbleUpon for the holidays bear in mind that the sooner you do it, the better and here’s why.
StumbleUpon approves all their ads manually which is time consuming. During the holidays when staff is off vacationing your ad approval could be delayed if you procrastinate.
If you need your ad approved and displayed during this holiday season StumbleUpon suggests you submit it no later than 12/17/07.
StumbleUpon continues to prove to be a cost-effective way to drive targeted traffic to your website. If your landing page is interesting enough, odds are it will continue to get rated and thumbed up meaning that you could potentially double or triple the amount of traffic you paid for. In addition, Stumbler’s reviews can be a good indicator as to what works well and what might suck about your site or product. It’s kind of like getting input from a small focus group together as an added bonus.
To advertise on StumbleUpon go here.
Posted in Social Marketing
December 13th, 2007 at 11:38 am
StumbleUpon is great for driving quick traffic to a site but I’ve found although their traffic is “targeted” their bounce rates are extremely high. I’ve tested on several sites the bounce rate with SU vs Yahoo and Google CPC and where the CPC bounce rates were below 50% SU was a high as 95%. Lots of visitors spending little time on the site…
December 13th, 2007 at 4:53 pm
I’m curious if the bounce rate you are seeing is from a site that is mainly content/text vs images? I’ve seen bounce rates at about 35% on image-rich (nice to look at) sites as well as some decent links as a result.
I agree though, if the page is all text, visitors will bail out quick on SU.
December 14th, 2007 at 8:37 am
Earlier this week I ran a two-day ad on SU. I agree with Shandy regarding a high number of bounces. One problem I see with SU is that the categories, while extensive, aren’t precise enough. I have a bilingual blog and podcast that is targeted at people interested in the Spanish language called Voices en Español. However, Stumble Upon doesn’t offer a “Spanish language” or “learning foreign languages” category. The only category that comes close is “linguistics” which is very broad and rather theoretical, but that was the only category I could put it in. While my web site was exposed to 1000 people in two days, I’m not convinced they were the right 1000 people. That said, I like the SU system and glad to have it as an advertising option because it is better than many of the other alternatives currently available.
December 27th, 2007 at 7:39 am
[...] Advertising on StumbleUpon Why paying for advertising is good. [...]
January 3rd, 2008 at 6:52 am
I’ve been questioning my StumbleUpon bounce rates, and came across your post here and was curious to find out whether you’re seeing the same things as I am. Basically, I’m seeing low bounce rates from SU, but they seem to be a result of people “visiting” the same page they were already on. I wrote about it at the link above …