Advertising on Seat Trays
December 30, 2007
I flew home on US Airways yesterday out of Portland through Vegas to LAX. When I opened up my seat tray I found this…
This is the first time I have seen an ad on these seat trays, but really I think it’s a great idea. It’s always challenging to try and find a new place to market your product and to an audience that will be paying attention. This is perfect. People often get sick on planes and here is a cold remedy that may help me out later.
I took two separate flights on US Airways yesterday and they both had the Zicam ad on the trays, so I imagine it’s only a matter of time before other companies jump on this bandwagon.
Coincidently, I was standing in the medicine aisle at the market after my flight because I came home to a sick child. Yes, I did notice the Zicam (I didn’t buy it for my son), but I think next time I’m sick I will actually give it a try.
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December 31st, 2007 at 9:08 am
I noticed tray advertising a few weeks back on US airways as well. Don’t recall the ad, but it was a pleasant distraction from the cheesy holiday musak videos they were forcing everyone to watch. As for Zicam the product, I highly recommend it. I’m a TheraFlu and Airborne girl, but the few times I’ve braved the nasty feeling of Zicam it worked like a charm.
(Zicam should send you some free samples for talking about their product)
January 2nd, 2008 at 10:16 am
Usually when they do medicine advertisements on planes like JetBlue, they also give out free samples. Like on JetBlue you can get airborne.
January 30th, 2008 at 7:24 am
I’m surprised this didn’t happen sooner. It is so simple.